And they're not looking to be carbon copies of their peers; instead, they're embracing individualistic styles. But as the economy improved, teens went back to some of their favorite brands, though they still wanted fat discounts. Both American Eagle and Abercrombie have seen their sales improve recently as they have worked hard to reinvent their businesses. American Eagle, for example, has been able to scale back its discounting as it overhauled its fashions, including adding more stretch to its jeans.
But Aeropostale has been slow to adapt to these changing times. Not anymore. Teens, inspired by Instagram and the like, are looking to personalize their looks, and prefer to grab items from different stores. That has been a big problem for Aeropostale, whose sales had been driven by logoed merchandise.
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Schools were encouraged to take up collections of jeans. The brand put out the incentive that the school raising the largest number of jeans would be given a private concert from The Vamps. The project was a huge success with more than 82, in participation and together, the group collected , pair of jeans for distributio to those in need. They organized a program that they called the Real Teen Contest. If was aimed at discovering new talent in teenagers.
The company has gone through its share of ups and downs. They were accused of infringing on a patent in March of It was alleged by Card Activation Technologies, in a lawsuit they filed against Aeropostale in the state of Illinois. In , one of the leaders of Aeropostale was convicted on sixteen crimes.
These included 14 counts of mail fraud, one count of wire fraud and one count of conspiracy. He was terminated and the courts found him guilty on a total of 16 counts of criminal activity. In , Aeropostale was delisted from the New York Stock Exchange after they experienced thirteen quarters of losses. They were forced to file for Chapter 11 bankruptcy in May of They shut down all 41 stores in operation in Canada as well as of the stores that were open in the United States.
After exiting bankruptcy in September of , they were assisted by a variety of capital investment firms and by January of , the company began to turn around and re-opened more than new stores as new management took over.
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This site uses Akismet to reduce spam. Learn how your comment data is processed. Prev Article Next Article. Their target audience is teens People from all age groups are seen wearing Aeropostale clothing. There are disagreements over the pronunciation of the name Here is a fun fact about Aeropostale.
Aeropostale extended their offerings to an online platform Aeropostale had the right idea about how to properly market their clothing and accessories. Through vlogs, people get to know more about you and vicariously experience your life. Vlogging also gives you the freedom to express yourself.
This method of content creation makes it easy for creators or influencers to share their journeys with viewers. Not only does an audience get to connect with their favorite star, but the sort of relaxed atmosphere of a vlog makes for easy-to-digest entertainment. And, as with most content creation, you can profit from your vlogs. Who doesn't love making money by doing something they enjoy? The continual progression of tech has an impact on vlogging too. For example, portable equipment—this is often what vloggers seek out.
Smartphones are inherently portable, and with the rapid advancements of smartphone camera technology, it makes it easy for vloggers to get the job done without the hassle of using heavy and expensive equipment. Now, we can even record videos in up to 8K resolution on our mobile devices. Most models also have features such as optical image stabilization, slow motion, and autofocus, all resulting in video footage with decent production value.
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