Depending on the pixel, the action may be as simple as viewing the page. Tags are the keywords used to describe an element on the page and all their attributes. A pixel tag is just that — an element on the page and all of the attributes relating to that pixel. To that end, sometimes the word tags and pixels are used interchangeably. For more information on tags, check out my blog all about anchor tags and anchor tag IDs, coming next week. Everyone at one point or another has had a pair of shoes follow them around from website to website.
So why does this happen? First, an ad platform has purchased real estate on multiple websites. First off, William is likely going to place a cookie on your computer for basic web tracking.
William also has a pixel on his website. This pixel is given to him by the ad platform. This ad platform has a server an ad server that also sets a cookie on your computer. Marketing Tags and Pixels? What the heck are these people talking about? Our team here at Tag Inspector specializes in all things tags and pixels. We implement them, audit them, monitor them, validate them, etc. Over the past few weeks there have been a handful of people reaching out with a short, and seemingly simple, question.
And it is not a surprise that more people that work in marketing, analytics, and media positions need a better understanding of what tags are, where they come from, and what they do.
A tag or often called pixel is a short snippet of javascript code that does something on your website. In our example, the Facebook tag is what makes analysis and reporting on the user behavior possible. This is what a tag looks like in the source code of a page Google Tag Manager in this example from the Tag Inspector site :.
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