Indiegogo offers tons of helpful tools for its campaign creators. Indiegogo also has solid integration with social media platforms for easier campaign promotion. Hopefully, this helped you learn a little more about what Kickstarter and Indiegogo offer to backers and creators, and how their funding policies work.
Kickstarter is better for creative projects and has stricter rules for both campaigns and funding, while Indiegogo works for both tech and creative campaigns, and has more funding options and less strict rules overall. The above article may contain affiliate links, which help support Review Geek.
Accessories Gaming Streaming Apps. Hobbies Audio Cars Newsletter Preview. The Best Newsletter Anywhere Join , subscribers and get a daily digest of news, articles, and more. Indiegogo ll. She has over six years of experience across multiple publications researching and testing products, as well as writing and editing news, reviews, and how-to articles covering software, hardware, entertainment, networking, electronics, gaming, apps, security, finance, and small business.
Read Full Bio ». We sat down with our tech and finance moguls here at Seek Capital to get the inside scoop on each platform so that you can make an informed decision about how you want to finance your next big project.
With crowdfunding, you get your financial backing from people who are interested in seeing your project come to life. Kickstarter and Indiegogo do more for your project than just secure your financing — which is a big deal in and of itself.
They also provide a way to advertise your brand so that more people are aware of it. Some crowdfunding platforms will even help you with marketing your projects and more. Whereas Kickstarter has a bigger focus on promoting media and products that lean more toward creative and serviceable, Indiegogo supports a wider range of projects and ideas. Anything from health and fitness, mobile phone goods, technology, education, and more can find a home at Indiegogo.
Kickstarter clearly has a creative mission that they often adhere to. Not so much with Indiegogo. Another big difference that may help you in your decision is that Indiegogo allows for investment opportunities. You can approach your backers with investment opportunities into your brand if your vision is successful.
With Kickstarter, this is prohibited. Also, while both Kickstarter and Indiegogo have specific Terms of Service that users must follow, as long as you adhere to the rules written therein, you can offer your backers rewards. As such, you will need to create a pitch video that sells your project to investors, as well as a detailed description of your project.
Your pitch needs to outline why you need funding and what you intend to do with it once it is received. If you have a website or Facebook page, be sure to link that in the description. The more information that you can provide to your potential backers, the better. Remember, your goal is to sell yourself. You can increase your chances of securing the funding you need by including lots of details about your project. Indiegogo also has an online Marketplace that you can use to sell your goods and services, similar to Amazon or eBay.
Long after your project has been successfully financed, you can continue selling on Marketplace. Kickstarter is hands-down the most prominent crowdfunding platform on the internet. With nearly , successful projects backed by Kickstarter, it continues to reign supreme among entrepreneurs. As long as your project is something that can be shared with the world when complete, Kickstarter may be able to provide the assistance you need. Just remember, charities and personal campaigns are out.
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Does it make a difference and is it worth the fee? Its for a film project Thanks Lara. No — there is no such an option. Good post! I read your blog often and you always post excellent content.
I posted this article on Facebook and my followers like it. Thanks for writing this! Thanks, glad you liked the article. Regarding your question on which platform to use for your invention: Indiegogo generally has relatively more women backers and many women-related projects do quite well on Indiegogo.
However, it depends on whether your solution is intended for a mass-market usage or not. Your article was fantastic. We have a revolutionary propitiatory invention on medical disposable which is intended to bring to the market. The products would help public, especially women and health care workers to overcome their nightmares.
After years finally help is on its way soon. We have photo-type samples and fulfilling all the OSHA standard. Your guidance is appreciated. Thank you for this article because I was stumped. I have a coffee related item that I will bring to market very soon. I know my info is very vague, but for a product like that what would you suggest be the best platform.
I do have a working prototype that will soon be mass produced for retail and bulk sales. Thank you in advance for some guidance. Yes, you are right. IGG is definitely a good alternative to consider, especially for a product like yours.
Kickstarter still wins in terms of organic traffic, but IGG definitely has some great services to consider. Great article. Very fair comments and an unbiased review of both crowd funding sites.
From the beginning I thought Kickstarter hands down but would love to have a second opinion. Any feedback on this would be much appreciated. Both platforms can be a good fit. Thanks so much for your article, it helps me a lot because I know nothing at all as before, we are small team , we want to make a crowdfunding project about Samrtphone gamepad , but our company is China, I think kickstarter is better for Smartphone gamepad , right?
Hi Andy, thanks. The Technology community of Indiegogo is also great, but as long as it concerns games, yes — I think Kickstarter is a better choice.
You should find a resident from 18 Kickstarter supported countries to register a project there. Great post. Very useful information particularly the closing part : I maintain such information much. I was seeking this particular info for a long time. Thank you and good luck. Kickstarter remains better-known than Indiegogo and has also worked harder to develop a reputation of trust among potential backers. Also, Kickstarter generally caters more to backers than creators, while Indiegogo does the reverse, whether for better or for worse.
So, we always recommend to our clients that, if they want to amass as many pledges as possible, then they should launch on Kickstarter if at all possible, and use Indiegogo only as a backup plan. Thanks for your insights. Partially agree with you.
Yes, Kickstarter gets more traffic and is more popular. But, again, traffic is not always backers. Indiegogo has it advantages as well and was certainly a better fit for many projects. Thank you so much for this! Hi there, we tried to include all the features and differences that help people determine which one works best for them. Can you use more then then one crowdfunding at the same time?
Doing one with Kickstarter and one with indiegogo? Thanks , Jaime. Yes you can. But in that way you will divide your audience and obviously your time and energy between two platforms and will not get high ranking in both of them.
A better strategy is to make one project as a follow-up up of another, not making them simultaneously. Excellent comparison between the two websites. I read a lot from people who say the industry is going to crash and burn at some stage because investors generate no return on their investment but the evidence would suggest that it is just going from strength to strength.
Anything that helps entrepreneurs avoid the banks and venture capitalists is good, in my opinion!! Hi Conor, thanks. However, with the emergence of crowdfunding, the middlemen are eliminated, providing creators with an opportunity to check the viability of their ideas directly with their customers, which is a much better indicator.
From the mentioned platforms, I prefer Indiegogo as no matter how much you got backed, you get the funds. Your email address will not be published. But which one will it be? Which one should you choose? Indiegogo vs Kickstarter? Doing Your Research The number one thing that will help you understand whether you should launch your campaign on Kickstarter or on Indiegogo is doing your research.
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